RESULTS, NOT PROMISES
Six case studies. Five brands. Real numbers.
Every result below is drawn from live Ads Manager data — Pinterest, Google, and Meta. No rounding up. No vanity metrics. If we ran it, we can show you the screenshot. Four of the six are Pinterest accounts: see how our Pinterest Ads management works.
These are the longest-running, most fully documented engagements from our 343+ project history, each backed by full-period reporting from the ad platform. Client names are withheld. Shorter engagements and partial-period campaigns are not included. Pinterest figures are Ads Manager totals for every campaign in the period, with checkouts as the conversion, on a 30-day click / 30-day view window (the lighting case ran under Pinterest’s pre-2025 30-day click / engagement / view model). Google and Meta figures use each account’s own attribution settings.
BEST FOR: Showroom + ecommerce · High-AOV · U.S. market
$20K in. $308K out. Pinterest for a New Jersey tile retailer, on about $1,100 a month.
$20,662.23 spend → $308,523.76 in Pinterest-attributed checkout revenue. 1,054 checkouts. $0.30 per outbound click. 19 months, Nov 2024 – May 2026.
BEST FOR: Premium Shopify brand · High-AOV · U.K. / EU market
£55K in. £408K out. 557 checkouts at a £734 average order.
London-based decorative lighting brand. £55,926.41 spend → £408,767.38 in Pinterest-attributed revenue across 212 campaigns. Over the same period, store-wide Shopify sales (all channels) reached $889,823.88, up 4,000% year on year.
BEST FOR: Shopify ecommerce · Mid-AOV · Long-compounding U.S. brand
$63K in. $600K out. 22 months of Pinterest before the brand moved into accessories.
U.S. personalized pillow brand. Five of the six largest campaigns returned 9.95×–11.72×. 1,547 checkouts at a $388 AOV. The engagement ended in July 2025, after the brand moved from pillows to a broader accessories range.
BEST FOR: Shopify ecommerce · Mid-budget scale · EU / European market
€41K in. €621K out. About €3K a month of spend for 14 months.
France-based wall décor brand. 30.1M impressions. €0.11 per outbound click. 1,365 checkouts at a €455 AOV. The six largest campaigns returned between 12.53× and 29.18×.
BEST FOR: High-AOV e-commerce · Multi-platform strategy · Google + Pinterest
$28K in. $199K out. 212 purchases at a $940 average order value.
U.S. rug brand. Pinterest-first strategy, Google layered after 3 months. Retargeting, branded search, and core keyword campaigns. 1.04M impressions, $1.31 CPC, 7.06× ROAS across all Google campaigns over 29 months.
BEST FOR: High-AOV e-commerce · Retargeting + Advantage+ sales · Meta + Pinterest
$9,672 in. $90,348 out. 87 purchases at a $1,038 average order value.
U.S. handmade rug brand. Pinterest-first strategy, Meta added in January 2025. Retargeting campaigns plus low-budget Advantage+ sales campaigns. 639K impressions, $0.42 per click, 9.34× ROAS across all Meta campaigns over 17 months.
TOP PUBLISHED RESULT · ON OUR SISTER SITE
$11,135 in. $444,733 out. Our top published result — the full teardown lives on Pinterest Advertising Stuff.
Mid-to-high-end U.S. furniture retailer, August 2022 – May 2024. Three catalog-led Pinterest campaigns with conservative budget scaling: 599 checkouts at $18.59 each, a $0.26 average cost per outbound click, and order values of $600–$2,400. We publish long-form Pinterest teardowns on Pinterest Advertising Stuff, our sister publication — same team, same ad accounts — so the full month-by-month breakdown sits there rather than being duplicated here.
ABOUT THE DATA
Questions about these results.
Are these case studies based on real account data?
Yes. Every ad figure comes from the platform’s own reporting (Pinterest Ads Manager, Google Ads or Meta Ads Manager) for the full period stated, and each case page shows a screenshot and the dates. Where a page also quotes store-wide sales from Shopify, that number is labelled separately and not counted as ad revenue.
Can every home decor brand expect the same ROAS?
No. ROAS depends on product-market fit, average order value, catalog quality, creative volume, landing page conversion rate, tracking accuracy, and how long the account has to gather signal. These cases show what is possible when those inputs are strong.
Which categories and platforms are represented here?
They cover tile, rugs, lighting, pillows, and wall decor across U.S., U.K., and European markets — across Pinterest Ads, Google Ads, and Meta Ads. That mix is intentional: it shows performance across both ecommerce and showroom-influenced home decor buying journeys, and demonstrates how different platforms serve different stages of a buyer’s journey. To see how we run Pinterest accounts today, visit our Pinterest Ads management page.
How should I compare my brand to these examples?
Start with category, AOV, visual quality, margin, and monthly ad budget. A tile showroom with a long project cycle should not benchmark itself exactly like a pillow brand with lower friction checkout behavior.
Written by Md Sharifuzzaman
FOUNDER, DECORADSPRO · 7 YEARS IN PAID MEDIA, NOW HOME-DECOR ONLY · PINTEREST CERTIFIED MEDIA BUYER · UPDATED OCTOBER 30, 2026
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Used by furniture, lighting, rug, tile and decor brands across the U.S., U.K., Canada and Europe.