/* ============================================================
   DecorAdsPro — styles.css
   Editorial home-decor magazine × performance-marketing dashboard
   ============================================================ */

/* RESET & TOKENS */
*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --ink:     #1A1814;
  --paper:   #F6F2EA;
  --paper-2: #EDE5D6;
  --clay:    #C24914;
  --moss:    #2F4F3A;
  --brass:   #B8893A;
  --line:    #D8CFBE;
  --whisper: #FAF7F1;
  --ink-60:  rgba(26,24,20,0.6);
  --ink-40:  rgba(26,24,20,0.4);
  --ink-20:  rgba(26,24,20,0.2);

  --ff-display: 'Fraunces', Georgia, serif;
  --ff-body:    'Geist', 'Inter Tight', system-ui, sans-serif;
  --ff-mono:    'JetBrains Mono', 'Courier New', monospace;

  --radius: 4px;
  --max-w: 1320px;
  --gutter: clamp(16px, 4vw, 48px);
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--ff-body);
  font-size: 16px;
  line-height: 1.65;
  letter-spacing: -0.01em;
  overflow-x: hidden;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

ul { list-style: none; }

/* ACCESSIBILITY */
.skip-link {
  position: absolute;
  top: -999px;
  left: 0;
  background: var(--clay);
  color: var(--paper);
  padding: 8px 16px;
  font-family: var(--ff-body);
  font-size: 14px;
  z-index: 9999;
  border-radius: 0 0 var(--radius) 0;
  transition: top 0.2s;
}
.skip-link:focus {
  top: 0;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}

/* FOCUS RING */
a:focus-visible,
button:focus-visible,
input:focus-visible,
details summary:focus-visible {
  outline: 2px solid var(--clay);
  outline-offset: 3px;
  border-radius: 2px;
}

/* UTILITY CLASSES */
.mono-text {
  font-family: var(--ff-mono);
  letter-spacing: 0.05em;
}

.eyebrow {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.15em;
  color: var(--clay);
  font-weight: 500;
  font-family: var(--ff-mono);
}

.section-header {
  margin-bottom: clamp(40px, 6vw, 80px);
}

.section-header .eyebrow {
  margin-bottom: 16px;
  display: block;
}

.section-header h2 {
  font-family: var(--ff-display);
  font-size: clamp(32px, 4.5vw, 64px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
  max-width: 20ch;
}

/* BUTTONS */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: var(--ff-body);
  font-size: 15px;
  font-weight: 500;
  letter-spacing: -0.01em;
  padding: 13px 24px;
  border-radius: var(--radius);
  border: 1px solid transparent;
  cursor: pointer;
  transition: opacity 0.18s, transform 0.18s, box-shadow 0.18s;
  white-space: nowrap;
  text-decoration: none;
  line-height: 1;
}

.btn:hover { opacity: 0.88; transform: translateY(-1px); }
.btn:active { transform: translateY(0); }

.btn-primary {
  background: var(--clay);
  color: var(--paper);
  border-color: var(--clay);
}

.btn-ghost {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn-outline-paper {
  background: transparent;
  color: var(--paper);
  border-color: rgba(246,242,234,0.5);
}

.btn-clay-outline {
  background: transparent;
  color: var(--paper);
  border-color: var(--paper);
}

.btn-full { width: 100%; justify-content: center; }

.btn-large {
  padding: 16px 32px;
  font-size: 16px;
}

/* ============================================================
   1. UTILITY BAR
   ============================================================ */
.utility-bar {
  background: var(--ink);
  color: var(--paper);
  padding: 8px var(--gutter);
  font-size: 12px;
  font-family: var(--ff-body);
  letter-spacing: 0;
  position: relative;
  z-index: 100;
}

.utility-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}

.utility-left {
  color: rgba(246,242,234,0.7);
}

.utility-right {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
}

.utility-phone {
  color: var(--paper);
  font-weight: 500;
}

.utility-hours {
  color: rgba(246,242,234,0.6);
}

.utility-cta {
  color: var(--clay);
  font-weight: 600;
  letter-spacing: 0.01em;
  transition: opacity 0.15s;
}
.utility-cta:hover { opacity: 0.75; }

/* ============================================================
   2. HEADER / NAV
   ============================================================ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 200;
  background: rgba(246,242,234,0.88);
  backdrop-filter: blur(20px) saturate(140%);
  -webkit-backdrop-filter: blur(20px) saturate(140%);
  border-bottom: 1px solid var(--line);
}

.header-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 64px;
  gap: 24px;
}

.wordmark {
  display: flex;
  align-items: baseline;
  gap: 2px;
  flex-shrink: 0;
  text-decoration: none;
}

.wordmark-decor {
  font-family: var(--ff-display);
  font-style: italic;
  font-size: 22px;
  font-weight: 400;
  color: var(--ink);
  letter-spacing: -0.03em;
}

.wordmark-pro {
  font-family: var(--ff-body);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  color: var(--clay);
  text-transform: uppercase;
  margin-left: 3px;
  margin-bottom: 2px;
}

.main-nav ul {
  display: flex;
  gap: 32px;
  align-items: center;
}

.main-nav a {
  font-size: 14px;
  font-weight: 400;
  color: var(--ink-60);
  letter-spacing: -0.01em;
  transition: color 0.15s;
}
.main-nav a:hover { color: var(--ink); }

.header-actions {
  display: flex;
  align-items: center;
  gap: 16px;
  flex-shrink: 0;
}

.whatsapp-link {
  font-size: 14px;
  color: var(--ink-60);
  transition: color 0.15s;
}
.whatsapp-link:hover { color: var(--ink); }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
}

.nav-toggle span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--ink);
  transition: transform 0.2s, opacity 0.2s;
}

.mobile-nav {
  display: none;
  background: var(--paper);
  border-top: 1px solid var(--line);
  padding: 16px var(--gutter) 24px;
}

.mobile-nav.is-open { display: block; }

.mobile-nav ul {
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.mobile-nav a {
  display: block;
  font-size: 16px;
  color: var(--ink);
  padding: 4px 0;
}

/* ============================================================
   3. HERO
   ============================================================ */
.hero {
  min-height: 92vh;
  display: flex;
  align-items: center;
  padding: clamp(80px, 10vh, 140px) var(--gutter) clamp(60px, 8vh, 100px);
  background: var(--paper);
  overflow: hidden;
}

.hero-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 7fr 5fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: center;
  width: 100%;
}

.hero-text {
  display: flex;
  flex-direction: column;
  gap: 28px;
}

/* HERO HEADLINE ANIMATION */
.hero-headline {
  font-family: var(--ff-display);
  font-size: clamp(34px, 8vw, 96px);
  font-weight: 400;
  line-height: 0.97;
  letter-spacing: -0.03em;
  color: var(--ink);
  word-wrap: break-word;
  overflow-wrap: break-word;
  max-width: 100%;
}

.hero-word {
  display: inline-block;
  opacity: 0;
  transform: translateY(12px);
  animation: wordReveal 0.5s ease forwards;
}

.hero-italic {
  font-style: italic;
  font-weight: 300;
}

.hero-dash {
  display: inline-block;
}

@keyframes wordReveal {
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

.hero-sub {
  font-size: clamp(15px, 3.8vw, 18px);
  color: var(--ink-60);
  max-width: min(52ch, 100%);
  line-height: 1.7;
  opacity: 0;
  animation: fadeUp 0.6s ease 1.5s forwards;
  overflow-wrap: break-word;
  word-wrap: break-word;
}

.hero-ctas {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  opacity: 0;
  animation: fadeUp 0.5s ease 1.7s forwards;
}

.hero-trust {
  font-size: 13px;
  color: var(--ink-60);
  letter-spacing: 0.04em;
  opacity: 0;
  animation: fadeUp 0.5s ease 1.9s forwards;
}

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(8px); }
  to   { opacity: 1; transform: translateY(0); }
}

/* PIN STACK */
.hero-visual {
  position: relative;
  display: flex;
  justify-content: center;
  align-items: center;
}

.pin-stack {
  position: relative;
  width: 100%;
  max-width: 380px;
  height: 500px;
}

.pin {
  position: absolute;
  transition: transform 0.3s ease, box-shadow 0.3s ease;
}

.pin-back {
  top: 0;
  left: 0;
  transform: rotate(-5deg) translateX(-10px);
  z-index: 1;
}

.pin-mid {
  top: 30px;
  left: 50px;
  transform: rotate(2deg);
  z-index: 2;
}

.pin-front {
  top: 60px;
  left: 20px;
  transform: rotate(-1.5deg) translateX(30px);
  z-index: 3;
}

.pin-stack:hover .pin-back  { transform: rotate(-7deg) translateX(-20px) translateY(-5px); }
.pin-stack:hover .pin-mid   { transform: rotate(3deg) translateY(-8px); }
.pin-stack:hover .pin-front { transform: rotate(-2deg) translateX(35px) translateY(-3px); }

.pin-inner {
  background: #fff;
  padding: 8px;
  box-shadow: 0 4px 24px rgba(26,24,20,0.12), 0 1px 4px rgba(26,24,20,0.08);
  width: 200px;
}

.pin-inner img {
  width: 100%;
  height: 260px;
  object-fit: cover;
  display: block;
}

.pin-label {
  position: absolute;
  display: flex;
  align-items: center;
  gap: 0;
  white-space: nowrap;
}

.pin-label-top    { top: 20px; right: -130px; flex-direction: row; }
.pin-label-mid    { top: 80px; left: -135px; flex-direction: row-reverse; }
.pin-label-bottom { bottom: 40px; right: -130px; flex-direction: row; }

.pin-line {
  display: block;
  width: 40px;
  height: 1px;
  background: var(--ink-40);
  flex-shrink: 0;
}

.pin-stat {
  font-size: 10px;
  color: var(--clay);
  background: var(--whisper);
  padding: 4px 8px;
  border: 1px solid var(--line);
  letter-spacing: 0.06em;
}

/* ============================================================
   4. CLIENT BAR
   ============================================================ */
.client-bar {
  background: var(--paper-2);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: clamp(28px, 4vw, 48px) var(--gutter);
}

.client-bar-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  text-align: center;
}

.client-bar-eyebrow {
  font-size: 12px;
  color: var(--ink-40);
  letter-spacing: 0.03em;
  margin-bottom: 24px;
  font-family: var(--ff-body);
}

.client-names {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0;
  flex-wrap: wrap;
  row-gap: 12px;
}

.client-names span {
  font-family: var(--ff-display);
  font-size: clamp(11px, 1.2vw, 14px);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-60);
  font-weight: 400;
  padding: 0 clamp(12px, 2vw, 28px);
}

.divider {
  display: inline-block;
  width: 1px;
  height: 20px;
  background: var(--line);
  flex-shrink: 0;
}

/* ============================================================
   5. PROBLEM SECTION
   ============================================================ */
.problem-section {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--whisper);
}

.problem-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(40px, 6vw, 100px);
  align-items: start;
}

.problem-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 3.5vw, 52px);
  font-weight: 400;
  line-height: 1.08;
  letter-spacing: -0.025em;
  position: sticky;
  top: 100px;
}

.problem-body-col {
  display: flex;
  flex-direction: column;
  gap: 40px;
}

.problem-item {
  display: flex;
  gap: 24px;
  padding-bottom: 40px;
  border-bottom: 1px solid var(--line);
}

.problem-item:last-child {
  border-bottom: none;
  padding-bottom: 0;
}

.problem-num {
  font-size: 11px;
  color: var(--clay);
  padding-top: 4px;
  flex-shrink: 0;
  width: 20px;
}

.problem-lead {
  margin-bottom: 8px;
}

.problem-body-col p {
  font-size: 16px;
  color: var(--ink-60);
  line-height: 1.7;
}

.problem-body-col strong {
  color: var(--ink);
  font-weight: 500;
}

/* ============================================================
   6. PINTEREST OPPORTUNITY
   ============================================================ */
.pinterest-opportunity {
  background: var(--moss);
  color: var(--paper);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
}

.opportunity-inner {
  max-width: 880px;
  margin: 0 auto;
  text-align: center;
}

.opportunity-quote {
  font-family: var(--ff-display);
  font-style: italic;
  font-size: clamp(24px, 3.5vw, 48px);
  font-weight: 300;
  line-height: 1.25;
  letter-spacing: -0.02em;
  color: var(--paper);
  margin-bottom: clamp(48px, 6vw, 80px);
}

.opportunity-quote p::before { content: none; }

.opportunity-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(24px, 4vw, 60px);
  margin-bottom: 32px;
  border-top: 1px solid rgba(246,242,234,0.2);
  padding-top: clamp(32px, 4vw, 56px);
}

.opp-stat {
  display: flex;
  flex-direction: column;
  gap: 10px;
  align-items: center;
}

.opp-num {
  font-size: clamp(28px, 3.5vw, 48px);
  color: var(--paper);
  font-weight: 400;
  letter-spacing: -0.02em;
}

.opp-label {
  font-size: 13px;
  color: rgba(246,242,234,0.65);
  font-family: var(--ff-body);
  text-align: center;
  line-height: 1.5;
}

.opportunity-source {
  font-size: 11px;
  color: rgba(246,242,234,0.45);
  font-family: var(--ff-body);
  letter-spacing: 0.02em;
}

/* ============================================================
   7. SERVICES
   ============================================================ */
.services-section {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper);
}

.services-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.services-grid {
  display: grid;
  grid-template-columns: 7fr 5fr;
  grid-template-rows: auto auto;
  gap: 2px;
}

.service-card {
  background: var(--whisper);
  border: 1px solid var(--line);
  padding: clamp(32px, 4vw, 56px);
  display: flex;
  flex-direction: column;
  gap: 20px;
  transition: box-shadow 0.2s;
}

.service-card:hover {
  box-shadow: 0 8px 32px rgba(26,24,20,0.07);
  z-index: 1;
}

.service-lead {
  background: var(--paper-2);
}

.service-num {
  font-size: 12px;
  color: var(--clay);
  letter-spacing: 0.08em;
}

.service-card h3 {
  font-family: var(--ff-display);
  font-size: clamp(22px, 2.5vw, 32px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.1;
}

.service-sub {
  font-size: 15px;
  color: var(--ink-60);
  line-height: 1.55;
}

.service-bullets {
  display: flex;
  flex-direction: column;
  gap: 0;
  flex: 1;
}

.service-bullets li {
  padding: 12px 0;
  border-bottom: 1px solid var(--line);
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.5;
}

.service-bullets li:first-child {
  border-top: 1px solid var(--line);
}

.service-deliverables {
  margin-top: auto;
  padding-top: 20px;
}

.deliverables-label {
  font-size: 10px;
  color: var(--ink-40);
  letter-spacing: 0.1em;
  display: block;
  margin-bottom: 10px;
}

.deliverables-row {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}

.deliverables-row span {
  font-size: 12px;
  background: var(--paper);
  border: 1px solid var(--line);
  padding: 4px 10px;
  color: var(--ink-60);
  font-family: var(--ff-body);
  border-radius: 2px;
}

/* ============================================================
   8. CASE STUDIES
   ============================================================ */
.case-studies {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper-2);
}

.case-studies-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.case-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  margin-bottom: 2px;
  overflow: hidden;
}

.case-row-reverse {
  direction: rtl;
}

.case-row-reverse > * {
  direction: ltr;
}

.case-image {
  overflow: hidden;
  aspect-ratio: 4/3;
}

.case-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.5s ease;
}

.case-row:hover .case-image img {
  transform: scale(1.03);
}

.case-content {
  background: var(--whisper);
  padding: clamp(40px, 5vw, 72px);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 20px;
}

.case-category {
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.15em;
}

.case-roas {
  font-family: var(--ff-display);
  font-size: clamp(64px, 9vw, 120px);
  font-weight: 400;
  line-height: 0.9;
  letter-spacing: -0.04em;
  color: var(--ink);
}

.case-content h3 {
  font-family: var(--ff-display);
  font-size: clamp(18px, 2vw, 28px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
}

.case-content > p {
  font-size: 15px;
  color: var(--ink-60);
  line-height: 1.7;
  max-width: 45ch;
}

.case-stats {
  display: flex;
  gap: 24px;
  flex-wrap: wrap;
  border-top: 1px solid var(--line);
  padding-top: 20px;
}

.case-stat {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.case-stat-label {
  font-size: 9px;
  color: var(--ink-40);
  letter-spacing: 0.12em;
}

.case-stat-val {
  font-family: var(--ff-mono);
  font-size: 13px;
  color: var(--ink);
  letter-spacing: -0.01em;
}

.case-link {
  font-size: 14px;
  color: var(--clay);
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 4px;
  transition: gap 0.15s;
}
.case-link:hover { gap: 8px; }

/* ============================================================
   9. PRICING
   ============================================================ */
.pricing-section {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper);
}

.pricing-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-bottom: 2px;
}

.pricing-card {
  background: var(--whisper);
  border: 1px solid var(--line);
  padding: clamp(28px, 3.5vw, 48px);
  display: flex;
  flex-direction: column;
  gap: 20px;
  position: relative;
}

.pricing-featured {
  border-color: var(--clay);
  border-width: 1px;
}

.pricing-popular {
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.15em;
  margin-bottom: -8px;
}

.pricing-tier {
  font-size: 10px;
  color: var(--ink-40);
  letter-spacing: 0.12em;
}

.pricing-name {
  font-family: var(--ff-display);
  font-size: clamp(20px, 2vw, 28px);
  font-weight: 400;
  letter-spacing: -0.02em;
}

.pricing-price {
  display: flex;
  align-items: baseline;
  gap: 4px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 16px 0;
}

.price-amount {
  font-family: var(--ff-display);
  font-size: clamp(32px, 3.5vw, 48px);
  font-weight: 400;
  letter-spacing: -0.03em;
  color: var(--ink);
}

.price-per {
  font-size: 14px;
  color: var(--ink-60);
}

.pricing-for {
  font-size: 13px;
  color: var(--ink-60);
  line-height: 1.55;
  font-style: italic;
}

.pricing-features {
  display: flex;
  flex-direction: column;
  gap: 0;
  flex: 1;
}

.pricing-features li {
  padding: 11px 0;
  border-bottom: 1px solid var(--line);
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.5;
}

.pricing-features li::before {
  content: '—';
  color: var(--clay);
  margin-right: 10px;
  font-family: var(--ff-body);
}

/* 30-day pilot band */
.pilot-band {
  background: var(--moss);
  padding: clamp(28px, 4vw, 48px) clamp(28px, 4vw, 56px);
}

.pilot-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}

.pilot-text {
  font-family: var(--ff-display);
  font-size: clamp(16px, 2vw, 22px);
  color: var(--paper);
  font-weight: 400;
  line-height: 1.4;
  max-width: 60ch;
  letter-spacing: -0.015em;
}

/* ============================================================
   10. PROCESS
   ============================================================ */
.process-section {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--whisper);
}

.process-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.process-timeline {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  position: relative;
}

.process-timeline::before {
  content: '';
  position: absolute;
  top: 22px;
  left: 0;
  right: 0;
  height: 1px;
  background: var(--line);
  z-index: 0;
}

.process-step {
  position: relative;
  padding: 0 16px 0 0;
  padding-top: 44px;
}

.process-step::before {
  content: '';
  position: absolute;
  top: 17px;
  left: 0;
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--paper-2);
  border: 1.5px solid var(--line);
  z-index: 1;
}

.step-num {
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.1em;
  margin-bottom: 8px;
}

.process-step h3 {
  font-family: var(--ff-display);
  font-size: 16px;
  font-weight: 400;
  letter-spacing: -0.01em;
  line-height: 1.2;
  margin-bottom: 8px;
}

.process-step p {
  font-size: 12px;
  color: var(--ink-60);
  line-height: 1.55;
}

/* ============================================================
   11. WHY DECORADSPRO
   ============================================================ */
.why-section {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper-2);
}

.why-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.why-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(40px, 6vw, 100px);
  align-items: start;
}

.why-body {
  font-size: clamp(16px, 1.3vw, 18px);
  line-height: 1.8;
  color: var(--ink-60);
}

.drop-cap {
  float: left;
  font-family: var(--ff-display);
  font-size: clamp(56px, 7vw, 96px);
  font-weight: 400;
  line-height: 0.8;
  margin: 4px 14px 0 0;
  color: var(--ink);
}

.comparison-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 13px;
}

.comparison-table th {
  font-family: var(--ff-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  color: var(--ink-40);
  padding: 10px 12px;
  text-align: left;
  border-bottom: 1px solid var(--line);
  white-space: nowrap;
}

.comparison-table td {
  padding: 12px;
  border-bottom: 1px solid var(--line);
  color: var(--ink-60);
  line-height: 1.4;
  vertical-align: middle;
}

.comparison-table td:first-child {
  font-weight: 500;
  color: var(--ink);
  white-space: nowrap;
}

.comparison-table td.highlight {
  color: var(--ink);
  font-weight: 500;
}

.comparison-table tr:hover td {
  background: rgba(26,24,20,0.025);
}

/* ============================================================
   12. TESTIMONIALS
   ============================================================ */
.testimonials-section {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--ink);
}

.testimonials-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.testimonials-section .section-header .eyebrow {
  color: rgba(246,242,234,0.5);
}

.testimonials-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: rgba(246,242,234,0.1);
}

.testimonial {
  background: var(--ink);
  padding: clamp(32px, 4vw, 56px);
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.testimonial p {
  font-family: var(--ff-display);
  font-style: italic;
  font-size: clamp(18px, 2vw, 26px);
  font-weight: 300;
  color: var(--paper);
  line-height: 1.45;
  letter-spacing: -0.02em;
}

.testimonial footer {
  margin-top: auto;
  border-top: 1px solid rgba(246,242,234,0.15);
  padding-top: 16px;
}

.testimonial cite {
  font-family: var(--ff-body);
  font-size: 13px;
  font-style: normal;
  color: rgba(246,242,234,0.5);
  letter-spacing: 0.02em;
}

/* ============================================================
   13. FAQ
   ============================================================ */
.faq-section {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper);
}

.faq-inner {
  max-width: 860px;
  margin: 0 auto;
}

.faq-list {
  display: flex;
  flex-direction: column;
}

.faq-item {
  border-bottom: 1px solid var(--line);
}

.faq-question {
  font-family: var(--ff-display);
  font-size: clamp(16px, 1.5vw, 20px);
  font-weight: 400;
  letter-spacing: -0.015em;
  color: var(--ink);
  padding: 24px 40px 24px 0;
  cursor: pointer;
  list-style: none;
  position: relative;
  line-height: 1.35;
}

.faq-question::-webkit-details-marker { display: none; }

.faq-question::after {
  content: '+';
  position: absolute;
  right: 0;
  top: 50%;
  transform: translateY(-50%);
  font-family: var(--ff-body);
  font-size: 20px;
  font-weight: 300;
  color: var(--clay);
  transition: transform 0.2s;
  line-height: 1;
}

details[open] .faq-question::after {
  transform: translateY(-50%) rotate(45deg);
}

.faq-answer {
  padding: 0 40px 24px 0;
}

.faq-answer p {
  font-size: 15px;
  color: var(--ink-60);
  line-height: 1.75;
}

/* ============================================================
   14. FINAL CTA
   ============================================================ */
.final-cta {
  background: var(--ink);
  padding: clamp(80px, 12vw, 160px) var(--gutter);
  text-align: center;
}

.final-cta-inner {
  max-width: 800px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 28px;
}

.final-cta-headline {
  font-family: var(--ff-display);
  font-size: clamp(36px, 6vw, 88px);
  font-weight: 400;
  line-height: 1.0;
  letter-spacing: -0.03em;
  color: var(--paper);
}

.final-cta-sub {
  font-size: clamp(16px, 1.5vw, 18px);
  color: rgba(246,242,234,0.7);
  max-width: 50ch;
  line-height: 1.7;
}

.final-cta-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  justify-content: center;
}

.final-cta-trust {
  font-size: 12px;
  color: rgba(246,242,234,0.35);
  letter-spacing: 0.05em;
  text-align: center;
}

/* ============================================================
   15. FOOTER
   ============================================================ */
.site-footer {
  background: var(--paper-2);
  border-top: 1px solid var(--line);
  padding: clamp(60px, 8vw, 100px) var(--gutter) 0;
}

.footer-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1.5fr;
  gap: clamp(32px, 4vw, 60px);
  padding-bottom: clamp(48px, 6vw, 80px);
  border-bottom: 1px solid var(--line);
}

.footer-wordmark {
  display: flex;
  align-items: baseline;
  gap: 2px;
  margin-bottom: 16px;
}

.footer-tagline {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.6;
  margin-bottom: 20px;
  max-width: 28ch;
}

.footer-hours {
  font-size: 13px;
  color: var(--ink-60);
  margin-bottom: 8px;
}

.footer-phone,
.footer-email {
  display: block;
  font-size: 13px;
  color: var(--ink-60);
  margin-bottom: 6px;
  transition: color 0.15s;
}

.footer-phone:hover,
.footer-email:hover { color: var(--ink); }

.footer-col-title {
  font-family: var(--ff-mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  color: var(--ink-40);
  text-transform: uppercase;
  margin-bottom: 20px;
}

.footer-links {
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.footer-links li,
.footer-links a {
  font-size: 14px;
  color: var(--ink-60);
  transition: color 0.15s;
}

.footer-links a:hover { color: var(--ink); }

.footer-newsletter-desc {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.6;
  margin-bottom: 16px;
}

.newsletter-form {
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.newsletter-form input {
  font-family: var(--ff-body);
  font-size: 14px;
  padding: 11px 14px;
  border: 1px solid var(--line);
  background: var(--paper);
  color: var(--ink);
  border-radius: var(--radius);
  outline: none;
  transition: border-color 0.15s;
}

.newsletter-form input:focus {
  border-color: var(--clay);
}

.newsletter-form input::placeholder {
  color: var(--ink-40);
}

/* Footer bottom */
.footer-bottom {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 24px 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}

.footer-copy {
  font-size: 12px;
  color: var(--ink-40);
}

.partner-badges {
  display: flex;
  align-items: center;
  gap: 12px;
}

.badge {
  color: var(--ink-40);
  display: flex;
  align-items: center;
}

.badge svg {
  opacity: 0.6;
  transition: opacity 0.15s;
}

.badge:hover svg { opacity: 1; }

.footer-legal {
  display: flex;
  gap: 20px;
}

.footer-legal a {
  font-size: 12px;
  color: var(--ink-40);
  transition: color 0.15s;
}

.footer-legal a:hover { color: var(--ink); }

/* ============================================================
   DIAGONAL SECTION TRANSITION ACCENTS
   ============================================================ */
.pinterest-opportunity {
  clip-path: polygon(0 2%, 100% 0, 100% 98%, 0 100%);
  padding-top: clamp(100px, 12vw, 160px);
  padding-bottom: clamp(100px, 12vw, 160px);
}

/* ============================================================
   STAT COUNT-UP ANIMATION (CSS only, on load)
   ============================================================ */
@keyframes countUp {
  from { opacity: 0.2; transform: translateY(6px); }
  to   { opacity: 1;   transform: translateY(0); }
}

.opp-num {
  animation: countUp 0.8s ease 0.5s both;
}

.opp-stat:nth-child(2) .opp-num { animation-delay: 0.65s; }
.opp-stat:nth-child(3) .opp-num { animation-delay: 0.8s; }

/* ============================================================
   PREFERS REDUCED MOTION
   ============================================================ */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.001ms !important;
    animation-delay: 0ms !important;
    transition-duration: 0.001ms !important;
  }
  .hero-word,
  .hero-sub,
  .hero-ctas,
  .hero-trust {
    opacity: 1 !important;
    transform: none !important;
  }
  html { scroll-behavior: auto; }
}

/* ============================================================
   RESPONSIVE — MOBILE FIRST
   ============================================================ */

/* TABLET — 640px */
@media (max-width: 960px) {
  .hero-inner {
    grid-template-columns: 1fr;
    gap: 48px;
  }

  .hero-text {
    min-width: 0;
  }

  .hero-visual {
    order: -1;
    min-width: 0;
  }

  .pin-stack {
    height: auto;
    display: flex;
    gap: 16px;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    padding-bottom: 8px;
    max-width: 100%;
  }

  .pin {
    position: relative;
    top: auto;
    left: auto;
    transform: none !important;
    scroll-snap-align: start;
    flex-shrink: 0;
  }

  .pin-inner { width: 200px; }

  .pin-label { display: none; }

  .problem-inner {
    grid-template-columns: 1fr;
  }

  .problem-headline {
    position: static;
  }

  .services-grid {
    grid-template-columns: 1fr;
  }

  .opportunity-stats {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .case-row,
  .case-row-reverse {
    grid-template-columns: 1fr;
    direction: ltr;
  }

  .case-image {
    aspect-ratio: 16/9;
  }

  .pricing-grid {
    grid-template-columns: 1fr;
  }

  .process-timeline {
    grid-template-columns: repeat(2, 1fr);
    gap: 32px;
  }

  .process-timeline::before { display: none; }
  .process-step { padding-top: 0; }
  .process-step::before { display: none; }

  .why-grid {
    grid-template-columns: 1fr;
  }

  .testimonials-grid {
    grid-template-columns: 1fr;
  }

  .footer-inner {
    grid-template-columns: 1fr 1fr;
  }

  .main-nav { display: none; }
  .header-actions .btn { display: none; }
  .whatsapp-link { display: none; }
  .nav-toggle { display: flex; }
}

/* MOBILE — 640px */
@media (max-width: 640px) {
  .utility-bar { display: none; }

  .hero {
    min-height: auto;
    padding-top: 80px;
    padding-bottom: 48px;
    overflow-x: hidden;
  }

  .hero-inner {
    gap: 24px;
    overflow: hidden;
  }

  .hero-text {
    gap: 16px;
    min-width: 0;
    max-width: 100%;
  }

  /* Text first, pin images below */
  .hero-visual {
    order: 2;
    min-width: 0;
    max-width: 100%;
    overflow: hidden;
  }

  .hero .eyebrow {
    font-size: 10px;
    letter-spacing: 0.05em;
    white-space: normal;
    overflow-wrap: break-word;
    word-break: break-word;
    max-width: 100%;
  }

  .hero-headline {
    font-size: clamp(26px, 7.5vw, 36px);
    line-height: 1.1;
    letter-spacing: -0.02em;
    overflow-wrap: break-word;
    word-wrap: break-word;
  }

  .hero-sub {
    font-size: 15px;
    max-width: 100%;
    overflow-wrap: break-word;
  }

  .hero-ctas {
    flex-direction: column;
    align-items: stretch;
  }

  .hero-ctas .btn {
    text-align: center;
    justify-content: center;
  }

  .hero-trust {
    font-size: 11px;
    line-height: 1.7;
    white-space: normal;
    overflow-wrap: break-word;
    word-wrap: break-word;
    max-width: 100%;
  }

  .pin-inner {
    width: 120px;
  }

  .pin-inner img {
    height: 156px;
  }

  .client-names {
    flex-direction: column;
    align-items: center;
    gap: 8px;
  }

  .divider { display: none; }

  .footer-inner {
    grid-template-columns: 1fr;
  }

  .footer-bottom {
    flex-direction: column;
    align-items: flex-start;
    gap: 16px;
  }

  .partner-badges {
    flex-wrap: wrap;
  }

  .process-timeline {
    grid-template-columns: 1fr;
  }

  .final-cta-actions {
    flex-direction: column;
    width: 100%;
  }

  .final-cta-actions .btn {
    width: 100%;
    justify-content: center;
  }

  .pilot-inner {
    flex-direction: column;
    align-items: flex-start;
  }

  .why-table-wrap {
    overflow-x: auto;
  }

  .comparison-table {
    min-width: 480px;
  }
}

/* LARGE — 1280px+ */
@media (min-width: 1280px) {
  .process-timeline {
    grid-template-columns: repeat(8, 1fr);
  }
}