/* ============================================================
   service-page.css — supplemental styles for service pages
   Layered on top of ../styles.css
   ============================================================ */

/* HERO */
.sp-hero {
  padding: clamp(48px, 7vw, 100px) var(--gutter) clamp(60px, 8vw, 110px);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.sp-hero-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 7fr 5fr;
  gap: clamp(40px, 5vw, 80px);
  align-items: center;
}

.sp-hero-text {
  display: flex;
  flex-direction: column;
  gap: 28px;
}

.sp-hero-title {
  font-family: var(--ff-display);
  font-size: clamp(36px, 5.5vw, 80px);
  font-weight: 400;
  line-height: 1.0;
  letter-spacing: -0.03em;
  color: var(--ink);
}

.sp-hero-title em {
  font-style: italic;
  font-weight: 300;
}

.sp-hero-sub {
  font-size: clamp(15px, 1.4vw, 18px);
  color: var(--ink-60);
  max-width: 58ch;
  line-height: 1.75;
}

.sp-hero-stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border: 1px solid var(--line);
}

.sp-hero-stat {
  padding: 20px 16px;
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.sp-hero-stat:last-child { border-right: none; }

.sp-stat-num {
  font-family: var(--ff-mono);
  font-size: clamp(18px, 2.2vw, 28px);
  font-weight: 400;
  color: var(--ink);
  letter-spacing: -0.02em;
  line-height: 1;
}

.sp-stat-label {
  font-family: var(--ff-mono);
  font-size: 9px;
  color: var(--ink-40);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  line-height: 1.4;
}

.sp-hero-ctas {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}

.sp-hero-visual {
  position: relative;
  display: flex;
  justify-content: center;
  align-items: flex-start;
}

.sp-hero-caption {
  text-align: center;
  font-size: 12px;
  font-style: italic;
  color: var(--ink-40);
  margin-top: clamp(16px, 2.5vw, 36px);
  line-height: 1.6;
}

/* AI INTRO PARAGRAPH */
.sp-ai-intro {
  padding: clamp(60px, 8vw, 100px) var(--gutter);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.sp-ai-intro-inner {
  max-width: 760px;
  margin: 0 auto;
}

.sp-ai-intro-headline {
  font-family: var(--ff-display);
  font-size: clamp(22px, 2.8vw, 36px);
  font-weight: 400;
  line-height: 1.2;
  letter-spacing: -0.025em;
  font-style: italic;
  margin-bottom: 24px;
}

.sp-ai-lead {
  font-size: clamp(16px, 1.4vw, 18px);
  color: var(--ink-60);
  line-height: 1.85;
  margin-bottom: 16px;
}

.sp-source-line {
  font-size: 11px;
  color: var(--ink-40);
  line-height: 1.7;
  padding-top: 16px;
  border-top: 1px solid var(--line);
}

/* WHY SECTION */
.sp-why {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper-2);
}

.sp-why-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(40px, 6vw, 100px);
  align-items: start;
}

.sp-why-headline {
  font-family: var(--ff-display);
  font-size: clamp(24px, 3.2vw, 44px);
  font-weight: 400;
  line-height: 1.15;
  letter-spacing: -0.025em;
  font-style: italic;
  position: sticky;
  top: 100px;
}

.sp-why-points {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.sp-why-point {
  display: flex;
  gap: 20px;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
}

.sp-why-point:first-child { border-top: 1px solid var(--line); }

.sp-why-num {
  font-family: var(--ff-mono);
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.1em;
  padding-top: 4px;
  flex-shrink: 0;
  width: 24px;
}

.sp-why-body p {
  font-size: 15px;
  color: var(--ink-60);
  line-height: 1.8;
}

.sp-why-body strong {
  color: var(--ink);
  font-weight: 500;
}

/* DELIVERABLES / WHAT'S INCLUDED */
.sp-included {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper);
}

.sp-included-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.sp-included-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 4vw, 56px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin-bottom: clamp(40px, 5vw, 64px);
}

.sp-included-headline em {
  font-style: italic;
  font-weight: 300;
}

.sp-deliverables-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  margin-bottom: clamp(32px, 4vw, 48px);
}

.sp-deliverable-card {
  background: var(--whisper);
  padding: clamp(24px, 3vw, 36px);
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.sp-deliverable-num {
  font-family: var(--ff-mono);
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.1em;
  display: block;
}

.sp-deliverable-title {
  font-family: var(--ff-display);
  font-size: clamp(16px, 1.6vw, 22px);
  font-weight: 400;
  letter-spacing: -0.015em;
  line-height: 1.25;
}

.sp-deliverable-desc {
  font-size: 13px;
  color: var(--ink-60);
  line-height: 1.75;
}

/* FUNNEL SECTION (MOSS FULL-BLEED) */
.sp-funnel {
  background: var(--moss);
  color: var(--paper);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
}

.sp-funnel-inner {
  max-width: 1140px;
  margin: 0 auto;
}

.sp-funnel-inner .eyebrow {
  color: rgba(246,242,234,0.55);
  margin-bottom: 20px;
  display: block;
}

.sp-funnel-headline {
  font-family: var(--ff-display);
  font-size: clamp(26px, 3.5vw, 48px);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.025em;
  color: var(--paper);
  margin-bottom: 12px;
  font-style: italic;
}

.sp-funnel-sub {
  font-size: clamp(14px, 1.3vw, 16px);
  color: rgba(246,242,234,0.7);
  max-width: 68ch;
  line-height: 1.7;
  margin-bottom: clamp(40px, 5vw, 64px);
}

.sp-funnel-stages {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: rgba(246,242,234,0.15);
  margin-bottom: 28px;
}

.sp-funnel-stage {
  background: rgba(0,0,0,0.18);
  padding: clamp(20px, 2.5vw, 32px);
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.sp-stage-num {
  font-family: var(--ff-mono);
  font-size: 10px;
  color: rgba(246,242,234,0.5);
  letter-spacing: 0.12em;
}

.sp-stage-name {
  font-family: var(--ff-display);
  font-size: clamp(16px, 1.6vw, 20px);
  font-weight: 400;
  color: var(--paper);
  letter-spacing: -0.015em;
  line-height: 1.2;
  border-bottom: 1px solid rgba(246,242,234,0.15);
  padding-bottom: 12px;
}

.sp-stage-items {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.sp-stage-item {
  display: flex;
  flex-direction: column;
  gap: 1px;
}

.sp-stage-item-label {
  font-family: var(--ff-mono);
  font-size: 8px;
  color: rgba(246,242,234,0.45);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.sp-stage-item-val {
  font-size: 12px;
  color: rgba(246,242,234,0.72);
  line-height: 1.5;
}

.sp-tracking-note {
  border: 1px solid rgba(246,242,234,0.2);
  padding: 18px 22px;
  font-family: var(--ff-mono);
  font-size: 10px;
  color: rgba(246,242,234,0.55);
  letter-spacing: 0.06em;
  line-height: 1.8;
}

/* BENCHMARK TABLE SECTION */
.sp-benchmarks {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper);
}

.sp-benchmarks-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.sp-benchmarks-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 4vw, 56px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin-bottom: 16px;
}

.sp-benchmarks-sub {
  font-size: 16px;
  color: var(--ink-60);
  max-width: 62ch;
  line-height: 1.7;
  margin-bottom: clamp(32px, 4vw, 52px);
}

.sp-table-wrap {
  overflow-x: auto;
  margin-bottom: clamp(32px, 4vw, 48px);
}

.sp-table-source {
  font-size: 11px;
  color: var(--ink-40);
  font-style: italic;
  line-height: 1.6;
  margin-bottom: clamp(32px, 4vw, 48px);
}

.sp-ai-answer {
  background: var(--whisper);
  border: 1px solid var(--line);
  padding: clamp(24px, 3vw, 36px);
  font-size: clamp(15px, 1.3vw, 17px);
  color: var(--ink-60);
  line-height: 1.85;
  margin-bottom: clamp(32px, 4vw, 48px);
  border-left: 3px solid var(--clay);
}

.sp-min-budget-card {
  border: 1px solid var(--line);
  padding: clamp(20px, 2.5vw, 32px);
  background: var(--paper-2);
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.sp-min-budget-card p {
  font-size: 15px;
  color: var(--ink-60);
  line-height: 1.7;
}

.sp-min-budget-card strong {
  font-family: var(--ff-display);
  font-weight: 400;
  color: var(--ink);
  font-size: 17px;
}

/* CATEGORIES SECTION */
.sp-categories {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper-2);
}

.sp-categories-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: clamp(40px, 6vw, 100px);
  align-items: start;
}

.sp-categories-headline {
  font-family: var(--ff-display);
  font-size: clamp(24px, 3vw, 40px);
  font-weight: 400;
  line-height: 1.2;
  letter-spacing: -0.025em;
  font-style: italic;
  position: sticky;
  top: 100px;
}

.sp-categories-body {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.sp-category-item {
  padding: 22px 0;
  border-bottom: 1px solid var(--line);
}

.sp-category-item:first-child { border-top: 1px solid var(--line); }

.sp-category-name {
  font-family: var(--ff-mono);
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.15em;
  display: block;
  margin-bottom: 8px;
}

.sp-category-item p {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.75;
}

.sp-category-item a {
  color: var(--clay);
  font-weight: 500;
  font-size: 13px;
  display: inline-flex;
  align-items: center;
  gap: 4px;
  margin-top: 6px;
  transition: gap 0.15s;
}

.sp-category-item a:hover { gap: 8px; }

/* PLATFORM COMPARISON */
.sp-platform {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper);
}

.sp-platform-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.sp-platform-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 4vw, 52px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin-bottom: clamp(32px, 4vw, 52px);
}

/* PROOF CARDS */
.sp-proof {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper-2);
}

.sp-proof-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.sp-proof-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 4vw, 52px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin-bottom: clamp(32px, 4vw, 52px);
}

.sp-proof-headline em {
  font-style: italic;
  font-weight: 300;
}

.sp-proof-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
}

.sp-proof-card {
  background: var(--whisper);
  border: 1px solid var(--line);
  padding: clamp(28px, 3.5vw, 48px);
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: box-shadow 0.2s;
  text-decoration: none;
  color: inherit;
}

.sp-proof-card:hover {
  box-shadow: 0 8px 32px rgba(26,24,20,0.08);
}

.sp-proof-category {
  font-family: var(--ff-mono);
  font-size: 9px;
  color: var(--clay);
  letter-spacing: 0.15em;
}

.sp-proof-roas {
  font-family: var(--ff-display);
  font-size: clamp(40px, 5.5vw, 72px);
  font-weight: 400;
  color: var(--ink);
  line-height: 0.9;
  letter-spacing: -0.035em;
}

.sp-proof-card h3 {
  font-family: var(--ff-display);
  font-size: clamp(15px, 1.5vw, 20px);
  font-weight: 400;
  letter-spacing: -0.015em;
  line-height: 1.3;
}

.sp-proof-card p {
  font-size: 13px;
  color: var(--ink-60);
  line-height: 1.6;
}

.sp-proof-link {
  font-size: 13px;
  color: var(--clay);
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 4px;
  margin-top: auto;
  transition: gap 0.15s;
}

.sp-proof-card:hover .sp-proof-link { gap: 8px; }

/* PILOT BAND (MOSS) */
.sp-pilot {
  background: var(--moss);
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  text-align: center;
}

.sp-pilot-inner {
  max-width: 760px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 24px;
}

.sp-pilot-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 4vw, 52px);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.025em;
  color: var(--paper);
  font-style: italic;
}

.sp-pilot-sub {
  font-size: clamp(15px, 1.4vw, 17px);
  color: rgba(246,242,234,0.75);
  max-width: 56ch;
  line-height: 1.8;
  text-align: center;
}

.sp-pilot-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  justify-content: center;
}

/* PROCESS (EXTENDED 8-STEP) */
.sp-process {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--whisper);
}

.sp-process-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.sp-process-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 4vw, 52px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin-bottom: clamp(40px, 5vw, 64px);
}

.sp-process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  position: relative;
}

.sp-process-grid::before {
  content: '';
  position: absolute;
  top: 22px;
  left: 0;
  right: 0;
  height: 1px;
  background: var(--line);
  z-index: 0;
}

.sp-process-step {
  position: relative;
  padding: 0 16px 0 0;
  padding-top: 44px;
  margin-bottom: 40px;
}

.sp-process-step::before {
  content: '';
  position: absolute;
  top: 17px;
  left: 0;
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--paper-2);
  border: 1.5px solid var(--line);
  z-index: 1;
}

.sp-step-num {
  font-family: var(--ff-mono);
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.1em;
  margin-bottom: 8px;
  display: block;
}

.sp-process-step h3 {
  font-family: var(--ff-display);
  font-size: 16px;
  font-weight: 400;
  letter-spacing: -0.01em;
  line-height: 1.2;
  margin-bottom: 6px;
}

.sp-process-step p {
  font-size: 12px;
  color: var(--ink-60);
  line-height: 1.55;
}

/* SERVICES INDEX PAGE */
.si-hero {
  padding: clamp(80px, 10vw, 130px) var(--gutter) clamp(60px, 8vw, 100px);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.si-hero-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.si-headline {
  font-family: var(--ff-display);
  font-size: clamp(40px, 6vw, 88px);
  font-weight: 400;
  line-height: 0.97;
  letter-spacing: -0.03em;
  max-width: 18ch;
  margin-bottom: 24px;
}

.si-sub {
  font-size: clamp(15px, 1.4vw, 18px);
  color: var(--ink-60);
  max-width: 52ch;
  line-height: 1.7;
}

.si-grid {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: clamp(60px, 8vw, 100px) var(--gutter);
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
}

.si-card {
  background: var(--whisper);
  border: 1px solid var(--line);
  padding: clamp(32px, 4vw, 52px);
  display: flex;
  flex-direction: column;
  gap: 20px;
  text-decoration: none;
  color: inherit;
  transition: box-shadow 0.2s;
}

.si-card:hover {
  box-shadow: 0 8px 36px rgba(26,24,20,0.08);
}

.si-card-num {
  font-family: var(--ff-mono);
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.1em;
}

.si-card h2 {
  font-family: var(--ff-display);
  font-size: clamp(22px, 2.5vw, 32px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.1;
}

.si-card p {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.65;
}

.si-card-tag {
  font-family: var(--ff-mono);
  font-size: 9px;
  color: var(--ink-40);
  letter-spacing: 0.12em;
  text-transform: uppercase;
  border: 1px solid var(--line);
  padding: 4px 10px;
  display: inline-block;
  align-self: flex-start;
}

.si-card-tag.live {
  color: var(--clay);
  border-color: rgba(194,73,20,0.3);
}

.si-card-link {
  font-size: 13px;
  color: var(--clay);
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 4px;
  margin-top: auto;
  transition: gap 0.15s;
}

.si-card:hover .si-card-link { gap: 8px; }

/* HERO PIN COMPOSITE */
.sp-pin-composite {
  display: flex;
  flex-direction: column;
  gap: 6px;
  width: 100%;
}

.sp-pin-main {
  width: 100%;
  border: 1px solid var(--line);
  overflow: hidden;
}

.sp-pin-main img {
  width: 100%;
  height: 280px;
  object-fit: cover;
  display: block;
}

.sp-pin-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 6px;
}

.sp-pin-mini {
  border: 1px solid var(--line);
  overflow: hidden;
}

.sp-pin-mini img {
  width: 100%;
  height: 90px;
  object-fit: cover;
  display: block;
}

/* EDITORIAL TABLE */
.sp-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 14px;
  min-width: 560px;
}

.sp-table th {
  font-family: var(--ff-mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-60);
  padding: 12px 16px;
  text-align: left;
  border-bottom: 2px solid var(--line);
  background: var(--whisper);
}

.sp-table td {
  padding: 12px 16px;
  border-bottom: 1px solid var(--line);
  color: var(--ink-60);
  line-height: 1.5;
  vertical-align: top;
}

.sp-table td:first-child {
  color: var(--ink);
  font-weight: 500;
  font-size: 13px;
}

.sp-table td strong {
  color: var(--ink);
  font-weight: 600;
}

.sp-table tr:last-child td { border-bottom: none; }

.sp-table tr:hover td { background: var(--whisper); }

/* FAQ SECTION */
.sp-faq {
  padding: clamp(80px, 10vw, 140px) var(--gutter);
  background: var(--paper-2);
}

.sp-faq-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.sp-faq-headline {
  font-family: var(--ff-display);
  font-size: clamp(28px, 4vw, 48px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin-bottom: clamp(36px, 5vw, 56px);
}

.sp-faq-list {
  display: flex;
  flex-direction: column;
}

/* GOOGLE MAPS MOCKUP (Local SEO hero visual) */
.sp-maps-mock-wrap {
  border: 1px solid var(--line);
  background: var(--whisper);
  border-radius: 6px;
  overflow: hidden;
  box-shadow: 0 4px 24px rgba(26,24,20,0.07);
}

.sp-maps-mock-header {
  padding: 12px 16px;
  border-bottom: 1px solid var(--line);
  background: var(--paper);
}

.sp-maps-search-bar {
  display: flex;
  align-items: center;
  gap: 8px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 7px 14px;
}

.sp-maps-search-icon { color: var(--ink-40); display: flex; align-items: center; }

.sp-maps-search-text {
  font-family: var(--ff-body);
  font-size: 13px;
  color: var(--ink-60);
}

.sp-maps-pack {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.sp-maps-card {
  display: flex;
  gap: 12px;
  padding: 16px;
  border-bottom: 1px solid var(--line);
  align-items: flex-start;
  transition: background 0.15s;
}

.sp-maps-card:last-child { border-bottom: none; }

.sp-maps-card--featured {
  background: rgba(194,73,20,0.05);
  border-left: 3px solid var(--clay);
}

.sp-maps-card--dim { opacity: 0.6; }

.sp-maps-card-dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  background: var(--ink-20);
  flex-shrink: 0;
  margin-top: 5px;
}

.sp-maps-card-dot--clay { background: var(--clay); }

.sp-maps-card-body { flex: 1; display: flex; flex-direction: column; gap: 3px; }

.sp-maps-card-name {
  font-family: var(--ff-body);
  font-size: 14px;
  font-weight: 600;
  color: var(--ink);
}

.sp-maps-card-meta {
  display: flex;
  align-items: center;
  gap: 5px;
  font-size: 12px;
}

.sp-maps-stars { color: var(--brass); font-size: 11px; letter-spacing: 1px; }
.sp-maps-rating { font-weight: 600; color: var(--ink); }
.sp-maps-count { color: var(--ink-40); }

.sp-maps-card-type { font-size: 12px; color: var(--ink-60); }

.sp-maps-card-metrics {
  display: flex;
  flex-direction: column;
  gap: 2px;
  margin-top: 4px;
}

.sp-maps-metric {
  font-family: var(--ff-mono);
  font-size: 9px;
  color: var(--moss);
  letter-spacing: 0.05em;
}

/* DELIVERABLE BULLET LIST */
.sp-deliverable-list {
  list-style: disc;
  padding-left: 18px;
  display: flex;
  flex-direction: column;
  gap: 5px;
  margin: 10px 0;
}

.sp-deliverable-list li {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.65;
}

.sp-deliverable-list li strong { color: var(--ink); font-weight: 600; }

/* FOOTNOTE INSIDE WHY POINT */
.sp-why-footnote {
  font-size: 12px;
  color: var(--ink-40);
  font-style: italic;
  line-height: 1.65;
  padding-top: 8px;
  border-top: 1px solid var(--line);
  margin-top: 8px;
}

/* GOOGLE SERP MOCKUP (google-ads.html hero visual) */
.sp-serp-mockup {
  border: 1px solid var(--line);
  background: var(--whisper);
  border-radius: 6px;
  overflow: hidden;
  box-shadow: 0 4px 24px rgba(26,24,20,0.07);
}

.sp-serp-header {
  padding: 12px 16px;
  border-bottom: 1px solid var(--line);
  background: var(--paper);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
}

.sp-serp-search-bar {
  display: flex;
  align-items: center;
  gap: 8px;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 7px 14px;
  flex: 1;
}

.sp-serp-search-icon { color: var(--ink-40); display: flex; align-items: center; }

.sp-serp-search-text {
  font-family: var(--ff-body);
  font-size: 13px;
  color: var(--ink-60);
}

.sp-serp-sponsored {
  font-family: var(--ff-mono);
  font-size: 9px;
  color: var(--ink-40);
  letter-spacing: 0.08em;
  white-space: nowrap;
}

.sp-serp-cards {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.sp-serp-card {
  display: flex;
  gap: 14px;
  padding: 16px;
  border-bottom: 1px solid var(--line);
  align-items: flex-start;
  transition: background 0.15s;
}

.sp-serp-card:last-child { border-bottom: none; }

.sp-serp-card--featured {
  background: rgba(194,73,20,0.04);
  border-left: 3px solid var(--clay);
}

.sp-serp-img {
  flex-shrink: 0;
  width: 80px;
  height: 80px;
  border: 1px solid var(--line);
  overflow: hidden;
  background: var(--paper-2);
}

.sp-serp-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

.sp-serp-info { flex: 1; display: flex; flex-direction: column; gap: 3px; }

.sp-serp-price {
  font-family: var(--ff-mono);
  font-size: 15px;
  font-weight: 500;
  color: var(--ink);
  letter-spacing: -0.02em;
}

.sp-serp-title {
  font-size: 13px;
  color: var(--ink);
  font-weight: 500;
  line-height: 1.3;
}

.sp-serp-store {
  font-size: 12px;
  color: var(--ink-40);
}

.sp-serp-badge {
  display: inline-block;
  font-family: var(--ff-mono);
  font-size: 9px;
  color: var(--moss);
  letter-spacing: 0.08em;
  background: rgba(74,90,65,0.1);
  padding: 2px 7px;
  border-radius: 2px;
  margin-top: 2px;
  align-self: flex-start;
}

.sp-serp-badge--sale {
  color: var(--clay);
  background: rgba(194,73,20,0.1);
}

.sp-serp-stars {
  font-size: 11px;
  color: var(--brass);
  margin-top: 2px;
}

.sp-serp-stars span {
  color: var(--ink-40);
  font-size: 10px;
}

/* INSTAGRAM / META AD MOCKUP (meta-ads.html hero visual) */
.sp-meta-mockup {
  border: 1px solid var(--line);
  background: var(--whisper);
  border-radius: 6px;
  overflow: hidden;
  box-shadow: 0 4px 24px rgba(26,24,20,0.07);
}

.sp-meta-header {
  padding: 12px 16px;
  border-bottom: 1px solid var(--line);
  background: var(--paper);
}

.sp-meta-brand-row {
  display: flex;
  align-items: center;
  gap: 10px;
}

.sp-meta-avatar {
  flex-shrink: 0;
  width: 32px;
  height: 32px;
}

.sp-meta-brand-info { flex: 1; }

.sp-meta-brand-name {
  font-size: 13px;
  font-weight: 600;
  color: var(--ink);
  line-height: 1.2;
}

.sp-meta-sponsored-label {
  font-size: 11px;
  color: var(--ink-40);
}

.sp-meta-more {
  font-size: 16px;
  color: var(--ink-40);
  letter-spacing: 1px;
}

.sp-meta-hero-img {
  position: relative;
  width: 100%;
  overflow: hidden;
}

.sp-meta-hero-img img {
  width: 100%;
  height: 220px;
  object-fit: cover;
  display: block;
}

.sp-meta-shop-badge {
  position: absolute;
  bottom: 12px;
  right: 12px;
  background: var(--paper);
  color: var(--ink);
  font-size: 12px;
  font-weight: 600;
  padding: 6px 14px;
  border-radius: 20px;
  box-shadow: 0 2px 8px rgba(26,24,20,0.15);
  letter-spacing: 0.02em;
}

.sp-meta-product-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
}

.sp-meta-product-card {
  background: var(--paper);
  display: flex;
  flex-direction: column;
  gap: 0;
  overflow: hidden;
}

.sp-meta-product-card img {
  width: 100%;
  height: 80px;
  object-fit: cover;
  display: block;
}

.sp-meta-product-info {
  padding: 8px 10px;
}

.sp-meta-product-price {
  font-family: var(--ff-mono);
  font-size: 13px;
  font-weight: 500;
  color: var(--ink);
}

.sp-meta-product-name {
  font-size: 11px;
  color: var(--ink-60);
  line-height: 1.3;
}

.sp-meta-engagement {
  display: flex;
  align-items: center;
  gap: 5px;
  padding: 10px 16px;
  border-top: 1px solid var(--line);
  background: var(--paper);
}

.sp-meta-like-icon {
  font-size: 14px;
  color: var(--clay);
}

.sp-meta-likes {
  font-size: 12px;
  font-weight: 600;
  color: var(--ink);
}

.sp-meta-comments {
  font-size: 12px;
  color: var(--ink-40);
}

/* DIAGNOSTIC TABLE (google-ads.html and meta-ads.html) */
.sp-diagnostic-table {
  display: flex;
  flex-direction: column;
  gap: 0;
  border: 1px solid var(--line);
}

.sp-diagnostic-row {
  display: flex;
  gap: 24px;
  padding: clamp(24px, 3vw, 36px);
  border-bottom: 1px solid var(--line);
  align-items: flex-start;
}

.sp-diagnostic-row:last-child { border-bottom: none; }

.sp-diagnostic-num {
  font-family: var(--ff-mono);
  font-size: 10px;
  color: var(--clay);
  letter-spacing: 0.1em;
  flex-shrink: 0;
  padding-top: 3px;
  width: 24px;
}

.sp-diagnostic-body { flex: 1; display: flex; flex-direction: column; gap: 10px; }

.sp-diagnostic-title {
  font-family: var(--ff-display);
  font-size: clamp(15px, 1.5vw, 19px);
  font-weight: 400;
  letter-spacing: -0.015em;
  line-height: 1.2;
}

.sp-diagnostic-problem {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.7;
  padding-left: 12px;
  border-left: 2px solid rgba(194,73,20,0.25);
}

.sp-diagnostic-fix {
  font-size: 14px;
  color: var(--ink-60);
  line-height: 1.7;
  padding-left: 12px;
  border-left: 2px solid rgba(74,90,65,0.4);
}

/* CAMPAIGN TYPE TAG */
.sp-campaign-tag {
  font-family: var(--ff-mono);
  font-size: 9px;
  color: var(--clay);
  letter-spacing: 0.1em;
  border: 1px solid rgba(194,73,20,0.25);
  padding: 5px 10px;
  display: inline-block;
  align-self: flex-start;
  margin-top: auto;
}

/* CROSS-CHANNEL MULTIPLIER CARDS (google-ads.html / meta-ads.html) */
.sp-multiplier-cards {
  display: flex;
  flex-direction: column;
  gap: 12px;
  width: 100%;
  max-width: 680px;
}

.sp-multiplier-card {
  display: flex;
  align-items: center;
  gap: 10px;
  background: rgba(246,242,234,0.07);
  border: 1px solid rgba(246,242,234,0.15);
  padding: 14px 18px;
  border-radius: 2px;
  flex-wrap: wrap;
}

.sp-multiplier-platform {
  font-family: var(--ff-mono);
  font-size: 9px;
  letter-spacing: 0.12em;
  padding: 4px 10px;
  border-radius: 2px;
  font-weight: 500;
  flex-shrink: 0;
}

.sp-multiplier-platform--pinterest {
  background: rgba(230,0,35,0.2);
  color: #f5a0a8;
}

.sp-multiplier-platform--google {
  background: rgba(66,133,244,0.2);
  color: #a8c4f8;
}

.sp-multiplier-platform--meta {
  background: rgba(24,119,242,0.2);
  color: #a0bef5;
}

.sp-multiplier-arrow {
  font-size: 14px;
  color: rgba(246,242,234,0.35);
  flex-shrink: 0;
}

.sp-multiplier-event {
  font-size: 13px;
  color: rgba(246,242,234,0.65);
  flex: 1;
  min-width: 140px;
  line-height: 1.4;
}

.sp-multiplier-close {
  font-family: var(--ff-mono);
  font-size: 9px;
  color: rgba(246,242,234,0.45);
  letter-spacing: 0.08em;
  text-align: right;
  min-width: 140px;
}

/* RESPONSIVE */
@media (max-width: 960px) {
  .sp-hero-inner { grid-template-columns: 1fr; }
  .sp-hero-visual { order: -1; }
  .sp-hero-stats { grid-template-columns: repeat(2, 1fr); }
  .sp-hero-stat:nth-child(2) { border-right: none; }
  .sp-hero-stat:nth-child(3) { border-top: 1px solid var(--line); }
  .sp-hero-stat:nth-child(4) { border-top: 1px solid var(--line); border-right: none; }

  .sp-why-inner { grid-template-columns: 1fr; }
  .sp-why-headline { position: static; }

  .sp-deliverables-grid { grid-template-columns: repeat(2, 1fr); }

  .sp-funnel-stages { grid-template-columns: 1fr 1fr; }

  .sp-categories-inner { grid-template-columns: 1fr; }
  .sp-categories-headline { position: static; }

  .sp-proof-grid { grid-template-columns: 1fr; }

  .sp-process-grid { grid-template-columns: repeat(2, 1fr); }
  .sp-process-grid::before { display: none; }

  .si-grid { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .sp-hero-stats { grid-template-columns: repeat(2, 1fr); }
  .sp-deliverables-grid { grid-template-columns: 1fr; }
  .sp-funnel-stages { grid-template-columns: 1fr; }
  .sp-process-grid { grid-template-columns: 1fr; }
  .sp-pilot-actions { flex-direction: column; width: 100%; }
  .sp-pilot-actions .btn { width: 100%; justify-content: center; }
  .sp-hero-ctas { flex-direction: column; }

  /* Text first, visual second on phones */
  .sp-hero-visual { order: 2; }

  /* Overflow protection on service page headlines */
  .sp-hero-title,
  .sp-hero-sub,
  .si-headline,
  .si-sub {
    word-wrap: break-word;
    overflow-wrap: break-word;
    max-width: 100%;
  }

  .sp-hero-title {
    font-size: clamp(28px, 7vw, 48px);
    line-height: 1.1;
    letter-spacing: -0.02em;
  }

  /* Service cards — ensure they don't overflow on narrow phones */
  .si-card {
    padding: 24px 20px;
  }

  /* Benchmark/multiplier tables — horizontal scroll on mobile */
  .sp-benchmark-table-wrap,
  .sp-multiplier-cards {
    overflow-x: auto;
  }
}

@media (prefers-reduced-motion: reduce) {
  .sp-hero-title,
  .sp-hero-sub,
  .sp-hero-stats,
  .sp-hero-ctas { animation: none; opacity: 1; transform: none; }
}